What Your Day at True North Dreamin’ Could Look Like
Planning your time at a conference isn’t just about picking sessions.
It’s also about understanding how your time will actually unfold over the two days — and what kind of experience you want to have while you’re there.
Over the past few weeks, we’ve been sharing speakers and shaping the agenda for True North Dreamin’. While the full session details continue to come together, the overall structure of the event is already clear enough to start picturing what your days might look like.
Starting the Day
For most people, the day starts with arriving, checking in, and getting settled.
There’s usually a bit of time to grab a coffee, look over the schedule, and figure out where you want to head first. It’s also one of the easier moments to strike up a conversation — whether it’s with someone you already know, or someone you’ve only interacted with online.
No pressure to “maximize” this time. It’s more about easing into the day.
Opening and Closing the Day
Each day at True North Dreamin’ is anchored by shared moments that bring everyone together.
We start the day with a keynote or opening session, which sets the tone and gives everyone a chance to begin from the same place — whether that’s a broader perspective on the ecosystem, a story, or something to think about as you head into the sessions.
At the end of the day, we come back together again. These closing moments are a chance to reflect, reconnect, and wrap up the day as a community before heading into the evening. The end of our first day has a scheduled reception, and impromptu afterparties have been known to happen at the end of the event (we’ll let you know if we hear of any).
They’re a nice reminder that while everyone may take different paths through the sessions, we’re still sharing the overall experience.
Morning Sessions
Once things get going, the morning is typically when people are most focused.
This is where you might choose a session that aligns closely with what you’re working on right now — something practical, something you can take back and apply fairly quickly.
Depending on your role, that could be:
an admin-focused session
something more architectural
a nonprofit use case
or even a topic you’ve been meaning to explore but haven’t had time for yet
There’s no single right choice here. It really depends on what you want out of the day.
Midday Breaks and Conversations
By the time you reach the break or lunch, things tend to shift a bit.
This is where the conversations start to matter just as much as the sessions.
You’ll hear what others attended, what stood out to them, what didn’t land the way they expected, and how they’re thinking about applying what they learned. Sometimes that leads you to adjust your own plans for the afternoon.
Sometimes it just gives you a different perspective.
Either way, it’s part of the experience.
Afternoon Sessions
The afternoon usually feels a bit more flexible.
You might:
go deeper into a topic you started in the morning
try something completely different
or follow a recommendation from someone you just spoke with
This is often where people take a few more chances with their schedule — and those sessions can end up being some of the most interesting ones.
Between Sessions
One of the things that’s easy to underestimate is how much happens between sessions.
Short conversations in the hallway.
Quick follow-ups after a talk.
Running into someone you recognize from a Slack group or a previous event.
Those moments aren’t scheduled, but they’re often where ideas start to click or connections start to form.
It’s worth leaving space for them.
Planning Around the Two Days
Since True North Dreamin’ runs over two full days, it also helps to think a bit beyond just the sessions.
If you’re travelling in, arriving the night before can make the first morning feel a lot less rushed.
Staying close to the venue can also make a difference — not just for convenience, but because it makes it easier to stay connected to what’s happening around the event. We do have a room block available at the conference hotel until April 10 for those who want to stay onsite More info here.
Even for those who are local to the area, staying at least the Monday night can change the experience a bit — it gives you more time to connect with others and be part of what’s happening beyond the sessions themselves.
For those travelling in from further away, there are also other Salesforce events happening that week, including the Agentforce World Tour in Toronto on May 7 (registration is now open), which could make it worth extending your trip.
You Won’t Do Everything (and That’s Fine)
There will always be more sessions than you can attend.
That’s intentional.
You’ll miss things. Everyone does.
What tends to matter more is that you come away with:
a few ideas you can use
a few conversations that stick with you
and a better sense of how others are approaching similar challenges
And if you need to step away for a bit — whether that’s grabbing some quiet time, taking a walk, or even heading back to your room for a quick reset — that’s part of the experience too.
Bringing It All Together
At this point, you don’t need to guess what True North Dreamin’ might be like.
You can start to picture how your time there could unfold — what you might focus on, where you might leave space, and what you want to take away from it.
If that sounds like something that would be valuable for you, we’d love to have you join us in Toronto. And if your are already registered, we can’t wait to see you!
Next Month
We’ll provide some travel tips, especially for those making their first trip to Toronto.