Toronto, Community, and True North Dreamin’
I’ll start by acknowledging the obvious: I was born and raised in Toronto, to immigrant parents, and yes, that may come with a bit of bias (and maybe with a bit of “I remember when…”).
Toronto has always been a city shaped by people who came from somewhere else, building lives, communities, and connections here. That perspective inevitably influences how I think about gathering people together, and it’s part of why Toronto felt like the right place for the next chapter of True North Dreamin’.
Not because it’s the centre of anything, but because it’s a place that knows how to host, welcome, and connect.
A City That Supports Coming Together
Toronto works well as a gathering place because it’s connected.
With Toronto Pearson International Airport serving as a major hub (and right beside our venue), Billy Bishop Airport offering additional regional and U.S. flights, strong rail connections, and easy access by car, getting here is generally straightforward for many people.
That matters when you’re asking attendees to step away from work, family, and daily routines to attend a community event. Fewer travel decisions and fewer unknowns help make participation feel more achievable.
Once people arrive, the goal is simplicity. Less logistical overhead, and more space to focus on learning and conversation.
A Natural Gathering Place for the Canadian Salesforce Community
The Toronto area is home to one of the largest and most diverse Salesforce ecosystems in the country. Admins, architects, developers, consultants, nonprofits, and partners all work and connect here, often across multiple platforms and communities.
There are more than a dozen Salesforce-related user groups in and around Toronto, spanning Trailblazer, Slack, Tableau, and MuleSoft. That makes the region a natural meeting point for people coming from different parts of Canada, without positioning it as more important than anywhere else.
This isn’t about size. It’s about overlap, where communities already intersect and conversations can happen more easily.
Beyond the Conference: Sports, Arts, and Things to Do
Toronto also works well if you’re turning the trip into more than just a couple of conference days.
For sports fans, the city is home to multiple major league teams, including strong representation in women’s professional sports. There’s usually a game, match, or live event happening somewhere in the city. It is also home to the Hockey Hall of Fame.
If theatre or the arts are more your thing, Toronto’s performing arts scene is deep and varied. From large-scale productions in the Theatre District to smaller independent performances, there’s no shortage of options for an evening out after a full conference day. Willing to go a little farther, we have the Shaw Festival in Niagara-on-the-Lake and Stratford Festival in Stratford.
And for those who prefer to get outside, Toronto is within easy reach of some excellent day trips. The Bruce Trail offers world-class hiking, Niagara Falls is just over an hour away, and nearby wine regions make extending your stay an easy decision.
Add in Toronto’s neighbourhood food scene — shaped by generations of immigration — and it becomes a city that’s easy to explore in small groups, over shared meals and unplanned conversations.
Easy to Reach from Nearby U.S. States
Toronto is also a practical option for attendees coming from nearby U.S. states.
The city is within driving distance of several population centres in the northeastern and midwestern U.S., making it accessible for those who prefer to travel by car. Combined with frequent flight options, this makes Toronto a realistic choice for members of the broader Salesforce community who want to attend without committing to a long or complex trip.
A Convenient Moment in the Salesforce Calendar
Salesforce will also be hosting Agentforce World Tour Toronto on May 7, just a few days before True North Dreamin’.
While the events are separate (we have no direct connection to AWTT), the timing offers an opportunity for those already planning to be in Toronto to make the most of their trip and connect with the community in different ways over the course of the week.
What This Means for TND26
Bringing True North Dreamin’ 2026 to Toronto allows us to focus on what matters most:
Making attendance easier
Creating space for meaningful connections
Supporting learning that feels practical and approachable
Keeping the experience community-first as the event continues to grow
Toronto is the setting — not the point.
The point is gathering people together in a way that feels welcoming, thoughtful, and worth the effort to attend. We are looking forward to welcoming you to Toronto in May 2026.