What Are Community Groups, and Why Do They Matter
At True North Dreamin’, we believe the heart of our ecosystem lives in the community. It’s in the meetups held over coffee in a coffee shop, the meetings held in the local library, the after work meetups in the Salesforce office. It’s in virtual calls where someone finally understands how a Flow works. It’s in the quiet encouragement of peers who’ve been where you are.
Across Canada, there are incredible user groups in the Salesforce, Slack, Tableau, and MuleSoft communities—all led by volunteers who care deeply about helping others grow. From small-town meetups over Zoom to local Trailblazer groups hosting workshops, these volunteer-led circles help people connect, learn, and belong.
What Kinds of Groups Are Available
Trailblazer Community Groups
Local and virtual groups for Salesforce professionals and learners of all levels, or interests.
Slack Community Chapters
Spaces for Slack users to learn from each other, share workflows and productivity tips and explore integrations, especially with Salesforce.
Tableau User Groups (TUGs)
TUGs bring together data enthusiasts, analysts and Tableau users to connect over data visualisation and storytelling
MuleSoft Meetup Groups
For developers, architects, and IT professionals working with APIs, automation, and integration.
Canadian Community Groups by Ecosystem
Trailblazer Community Groups (Salesforce) - https://trailblazercommunitygroups.com
Halifax, Nova Scotia
Salesforce Developer Group
Salesforce Marketer Group
Salesforce Women In Tech Group
Quebec, Quebec
Salesforce User Group Quebec
Montréal, Quebec
Salesforce Admin Group Montréal
Salesforce Architect Group Montréal
Salesforce Developer Group Montréal
Salesforce Marketer Group Montréal
Salesforce Nonprofit User Group Montréal
Ottawa, Ontario
Salesforce User Group Ottawa
Newmarket, Ontario
Salesforce Architect User Group Newmarket (full disclosure, this is the one I lead)
Toronto, Ontario
Salesforce Admin Group Toronto
Salesforce Architect Group Toronto
Salesforce Developer Group Toronto
Salesforce Marketer Group Toronto
Salesforce Nonprofit User Group Toronto
Salesforce User Group Toronto
Salesforce Women In Tech Group Toronto
Kitchener, Ontario
Salesforce Women In Tech Group Kitchener
Ontario (Virtual):
Higher Ed User Group serving Ontario & Québec
Winnipeg, Manitoba
Salesforce User Group Winnipeg (currently without leaders)
Calgary, Alberta
Salesforce Admin Group
Salesforce Nonprofit User Group
Vancouver, British Columbia
Salesforce Admin Group Vancouver
Salesforce Developer Group Vancouver
Salesforce Nonprofit User Group Vancouver (board member Clair co-leads this one)
A few of our board members lead groups outside of Canada:
Salesforce User Group Louisville, Kentucky – Yancy is Co-lead
Salesforce Admin Group Seattle, Washington-Jana is Co-lead
Tableau User Groups (TUGs) - https://usergroups.tableau.com/chapters/
Canada Tableau User Group
Canadian Healthcare TUG
Canada Est/East Tableau User Group, QC
Canadian Canada Public Sector TUG, QC
Toronto Tableau User Group, ON
Calgary Tableau User Group, AB
Edmonton Tableau User Group, AB
Slack Community Chapters- https://slackcommunity.com/chapters/
Slack Community Toronto
Slack Community Vancouver
Our board member, Jana, also leads a Slack group outside of Canada:
Slack Community Seattle, Washington-
MuleSoft Meetup Groups - https://meetups.mulesoft.com/
Montréal MuleSoft Meetup, QC
MuleSoft pour les Développeurs Java, QC
Toronto MuleSoft Meetup
Winnipeg MuleSoft Meetup, MB
Calgary MuleSoft Meetup, AB
Edmonton MuleSoft Meetup, AB
Vancouver MuleSoft Meetup, BC
Why Do These Groups Matter?
Volunteer-led and inclusive—open to anyone with curiosity or questions
Reflect Canada’s diversity—urban, rural, industry-specific, and bilingual communities
Create pathways to leadership, learning, and collaboration
Infuse local culture, regional accents, and shared Canadian experiences into tech
How TND Supports Local Groups
At True North Dreamin’, we see local community groups as the backbone of the Salesforce ecosystem in Canada. They’re where careers begin, questions get answered, and long-term connections are built.
Many of the speakers, volunteers, and attendees who make TND what it is are active leaders or members of their local groups. We know the impact those communities have, and we’re committed to supporting them however we can.
Whether it's by highlighting Canadian user groups on our platforms, creating space for local leaders to present, presenting at the local groups, or simply cheering them on—TND is here to lift up the people doing the work, year-round, not just at the event.
Don’t See a Group in Your Area? Start One!
One of the best things about the Salesforce ecosystem is that anyone can step up and lead. If you don’t see a user group in your region or specialty—you can start one.
Starting a group might sound intimidating, but you're not alone. The Trailblazer Community Group Program (and similar programs in Tableau, Slack, and MuleSoft) offer support, resources, and templates to help you get started. You'll also gain access to global communities of other leaders to learn from.
Your local perspective matters. Whether you’re in a major city or a rural region, your voice can create a space for others to connect, grow, and belong.
👉 Start a Salesforce Trailblazer Group
👉 Start a Tableau User Group
👉 Start a Slack Chapter
👉 Start a MuleSoft Meetup
Whether you're looking to learn something new, find a mentor, or just connect with folks who "get it," there’s probably a community, or several communities waiting to welcome you. While many of the groups hold in-person meetings, some occasionally or frequently hold virtual meetings as well, so don’t let geography hold you back from joining or attending any of these groups, both across Canada and around the world! Yes, you can belong to more than one! And if there isn't yet? Maybe it's time to start one. 😉
If you're a group leader and want to collaborate with us, showcase your group at TND2026, have us present at your group, or just say hi—reach out. We'd love to connect.
